Compared to popular some time ago, the most recent period from all walks of life are gradually moving to the rational view of the market for LED Power Supply .
Positive prospects for LED lighting, led driver 120w lighting is bound to replace the traditional lighting products in the future, "How can such a beautiful vision into reality" has become the moment a business involved in the production, processing and marketing of LED lighting products that must be need to think about the problem.
Is known, we compared with their foreign counterparts in the R & D of LED technology is not dominant, which is why the current market on low-end product almost the proliferation of high-end product is a rare situation. Foreign high level of product impact on the fragile domestic market, monopolized most of the market share. We how to to Bode place? How can the increasingly fierce competition in the LED market today do Young has long, to avoid our own short, the disadvantage into advantage, to improve their market competitiveness? The Xiaobian suggested Le Bai for the majority of businesses to try from the following three aspects:
To ensure quality in earnest to make products
Ensure that the excellent quality of LED Floodlight 80W products produced by the LED manufacturer, which is a prerequisite for follow-up to enter the LED Spotlight 30W market, competition in the industry. There is no technical advantage, if we can not guarantee the quality of workmanship of their products, and I will not speak to compete with similar products, but even the door of the market failed to open.
East or West, has a price of a stock "that we have been" cheap "way to gain market share, while the objective existence of the market a large number of fake and shoddy products, resulting in many consumers misunderstanding for domestic goods, and thus more inclined to choose the foreign similar products under the same conditions. Le Bai for Xiaobian think, if we can seriously really do products, to ensure the quality of their products, not fraud, to obtain the trust of consumers, so that even if we lack the technology to do high-end products, and also be able to seize market share, enterprises continue to develop, grow.
Second, market segmentation to customer demand for
With excellent quality products to ensure a relatively stable market share, Le Bai for Xiao Bian believes that all of its market of LED Flood light 10W production and sales of businesses can be broken down to the actual needs of customers for the production of guidance and enhance the business itself competitiveness.
Market segmentation is the marketing through market research, according to the needs and desires of consumers, buying behavior and buying habits, the difference in a product market as a whole the market is divided into a number of consumer groups, the classification process. Every consumer group is a market segment, each segment has a similar tendency of demand to consumers groups.