Recently I have been assigned the task to work on how social media can help energy management. I came across a wonderful article in this regard.
I am posting the part in the article that I loved the most.
Crisis: 2010 Tennessee Floods (April 30-May 7, 2010). 19 inches of rain in some areas caused widespread flooding and 21 deaths. Flooding caused outages for at least three days in downtown Nashville, leaving 42,000 residents without power.
Response: Unable to reach the customer service phone line, customers looked to Twitter for news on restoration efforts. NES put their social media plan into effect, originally created in 2009. The Social Media Manager and PR teams worked to answer each individual tweet, and continued working for two weeks to be sure all questions were answered.
Over the years, NES had built up a community of support through social media. Negative or critical comments left on Twitter were met with supportive comments from other users. NES further developed their social media calendar in 2010 to provide ongoing communication
I never realized before reading this that social media can be so much useful. Investing in social media has become a serious business these days!
Hope to see more stuff coming in future...