MathWorks recently ran a hardware challenge, where in users were asked to submit a project in which they programmed hardware boards using MATLAB or Simulink. The grand prize for this challenge was 1000 USD and we received over 60 submissions for this challenge. Here is a link to the announcement page where you can read about the top 3 prize winners and also see their videos.
The announcement page also has a link to all the submissions 
for those who are interested in seeing the rest of the videos.