I finally figured out why the official Arduino web site is arduino.cc after watching and listening to Massimo Banzi present a project called the Love-O-Meter. The only normal way to say the name of the web site in English is arduino dot cee cee which to the Italian trained (tuned) ear is Ardiuno dot Si Si which means Arduino dot Yes Yes, I would call that cross language auditory sublimation of a positive reinforcement. What would you call it?
If you are interested, the Love-O-Meter project uses a temperature chip TMP36 which is the same as LM335 Precision Temperature Sensor -40C TO 100C IC available from Tayda for USD 0.81 each.