I've been following this guide for initial setup of the zedboard:
GS-AES-Z7EV-7Z020-G-V7-1.pdf (avnet.com)
I cannot get past step 8 of section 5. The zedboard never successfully boots. I do have another SD card, and that doesn't boot either.
I've also been referencing the hardware guide:
ZedBoard_HW_Users_Guide (digilent.com)
What is causing this? This board is brand new, just unwrapped.