A Contract Manufacturer (CM) for the medical industry out of Illinois contacted an Alpha Wire distributor with a problem. The custom cable they had purchased from an Alpha competitor was emitting too much EMI interference noise for their application. The competitive cable spec’ed in wasn't shielded and the CM was now looking for something to cover the cable to reduce the noise within the medical devices being produced. The Alpha distributor, along with Alpha's District Manager and Key Account Specialist, recommended Alpha's tubular braid wire management product which provides ideal shielding effectiveness. The CM found our braid perfect for their application and ordered over 30,000 feet to start! The CM eventually made three braid orders over the next six months to upgrade the competitive cable they had already purchased.