What is great industrial design? You know it when you see it – art and science, function and feel, color and texture blended in a magical way. The “celebrity” designers often got it right; Henry Dreyfuss in the 1965 Trimline phone, Raymond Loewy in the Air Force One graphics and Harley Earl in the 1953 Corvette.
Fluke has a long history of meticulous industrial design. Del King started it, George McCain carried it forward, and Chris Lagerberg leads the team now. They have given Fluke handhelds a clean, functional look, with a brand image you can spot across the room. Instruments fit the hand right and feel solid. Rotary knobs have a lush, silky feel. Pushbuttons give crisp, tactile feedback. Displays are sharp and readable in a broad range of light conditions. Control layouts are intuitive. Users around the world can pick up a unit and make it work – with gloves on.
Throughout the design process, the goal is to include as many pleasant surprises, or "delight factors" as possible. In its Olympic campaign, BMW claimed "we don't just make cars. We make joy". Fluke shares that spirit, and it’s it is part of the difference you enjoy when you select a Fluke product.
Bio: Rick Pirret recently retired from Fluke following 30 years in product design and marketing. Previously, he was with Bell Labs for 10 years in product and facility design. Rick studied mechanical engineering at Cornell and Stanford, and completed an MBA at Seattle University. Over the years, hobbies have included scuba diving, white water canoeing, flying, motorcycling, and bicycling. More recently, Rick likes to be outdoors in the Cascades Mountains or on-track in a BMW