Generally speaking are Road test products new and we are the beta testers or are they promotional gifts?
Generally speaking are Road test products new and we are the beta testers or are they promotional gifts?
I would say its more product promotion. By having someone real world not affiliated with the manufacturer and who has nothing to gain from the review other than a free unit they get hopefully an honest and good review that they can now show off and say we are as good as we said we are. That being said, some road test backfire in the sense the product is not up to par and a less favourable review is published.
Kas
Even when you end of the review "I don't think this product is worth the money"... ?
But I do hear you.