Visitors to the new digital showroom can spec an Audi to their tastes and then digitally view the model on large computer screens that fill much of the showroom’s interior space.
Details such as drivetrain, bodyshell or LED tech can also be presented 'in order to make innovations understandable on an intuitive level' according to Audi.
Audi marketing and sales boss Peter Schwarzenbauer said: “Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer.
“This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer.
“We are creating a one-stop shop for experiencing our brand,” added Schwarzenbauer.
Audi estimates that it will have opened 20 city-centre stores worldwide by 2015.
Source: AutoCar