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Documents Coda Showcases Its Electric Vehicle In A Shiny Mall Store
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  • Author Author: iLOVEautomotive
  • Date Created: 9 Sep 2011 4:05 PM Date Created
  • Last Updated Last Updated: 8 Oct 2021 3:45 AM
  • Views 216 views
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Coda Showcases Its Electric Vehicle In A Shiny Mall Store


 

Electric vehicles aren't yet a common sight in most cities. So for  many people, EVs remain a far-off vision of what our automotive future  might look like. EV startup Coda is attempting to bring electric cars  down to earth with a so-called EV Experience Center in--where else?--a  mall.

 

The center, which opened this week at the Westfield  Shopping Mall in Los Angeles, shows off an electric charging station, an  interactive educational area, a sign-up station for test drives, and a  pre-production Coda EV. But oddly enough, potential customers can't  actually buy vehicle in the store. That's because the point of the  center is, according to Coda,  to "bridge the gap of EV curious  consumers and those who are considering purchase." And then, if the  startup is lucky, for eager test-drive customers to consider purchasing a  Coda EV when it goes on sale later this year.

 

 

 

 

 

Coda's five-seater vehicle, which will cost approximately $44,000  when it is released, charges up in six hours and has a range of up to  150 miles--more than enough for daily commuters. The vehicle isn't  cheap, but then again, that's probably why Coda chose to put its  experience center in an upscale mall.

 

Coda's strategy of  showcasing its wares in a shopping center reminds us of Tesla's first  George Blankenship-designed showroom in San Jose, California. Like the  Coda center, the Tesla showroom is in an upscale shopping neighborhood (albeit not a mall), among stores like Gucci and Tumi.

 

 

 

The strategy of showing off EVs in the middle of shopping centers is a  world away from traditional dealerships, which are often found on  bustling streets and highways. But it makes sense; people aren't yet  familiar with EVs, so they might not stop on the side of a highway to  check one out. They may, however, peek in the window of a friendly  showroom (or EV Experience Center) that's between an American Eagle  store and a Sunglasses Hut.

 

 

SOURCE: Fast Compan

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