Storybot is a screen-free gaming console that allows children to dive into immersive virtual worlds that promote physical activity and social play.
The journey so far...
By bringing together connected content and innovative technology, StoryBot offers an immersive, highly customisable experience to stimulate the imagination and encourage the user to find new ways to play and interact. Having already developed a strong core product, their focus in joining the Startupbootcamp IoT program was to work on business strategy and secure investment.
"The experience so far has been terrific" says CPO Meir Biton. "The support from the mentors has been even more than we expected. They've been by our side in the workshops and have really helped us to progress."
Among the lessons Meir and his team have learned through the program is that reviewing the customer model should be an active and ongoing process. They have also done a deep dive into the various options that will shape their business model going forwards.
"Working on the program has helped us to understand the different variations and possibilities available, while also strengthening our understanding of the routes that might be better for us to take initially" Meir explains. "We've already made a few changes to our strategy and started reviewing the way we're going to deploy the product."
As the Startupbootcamp IoT program enters its final weeks, Meir and his team will prioritise solidifying the partnerships that they've been working on since joining the cohort, in addition to speaking to investors and raising capital, in preparation for taking their product out onto the wider market.
"There are quite a lot of challenges when you're building an international business" says Meir. "With the help of Startupbootcamp, we know how to get the first steps right."
We'll be continuing to check in with StoryBot and the other Startupbootcamp participants over the coming weeks, so keep checking this space for more updates. You can also learn more about StoryBot on their official website and on the Startupbootcamp website.