In the weeks since our last catch-up with Internet of Trees, the Honduras-based forest monitoring startup has been engaged in intensive preparations for the conclusion of the Startupbootcamp IoT accelerator program. On Wednesday 24th January the team will present their business in front of over 300 specially invited guests as part of Demo Day, the culmination of the Startupbootcamp IoT program.
We spoke to COO José Dávila about his experiences during the final weeks of Startupbootcamp IoT, and what's coming next for Internet of Trees as they prepare to take their product to market...
Preparing for Demo Day...
Having a clear end-goal in sight is a strong motivator for our start ups, and Internet of Trees are no exception. "It's very interesting to have such an intense final event to look forward to as we work through the program" explains José. "It's something to remain mindful of, and it really helps to build up the adrenaline as the event approaches."
Gaining a better understanding of their target audience has been a key priority for José and his team over the course of the program, and it's one that will serve them well when the time comes to pitch their business on Wednesday.
"We've really learned how to put ourselves in the shoes of our audience - from investors and partners to potential customers" says José. "We're really focused on thinking as they think when they're listening to our pitch".
The Evolution of Internet of Trees
Since joining the Startupbootcamp IoT program, José and his team have been working with the mentors to optimise their product design and maximise the value for the end user, without the need to ramp up the price.
The Internet of Trees business model is based around selling the sensors to the end user and charging a monthly fee for notification services. However, reviewing this model at Startupbootcamp IoT has also opened up alternative possibilities to offer more flexibility to the customer, such as leasing the entire service to customers rather than selling the sensors directly.
The Future...
The next step for the Internet of Trees team is securing investment. They are currently aiming to raise £150,00 to carry out two pilots - one in Brazil and one in their home country of Honduras. A third potential pilot in Canada is also in discussion for later this year.
"We think it's crucial to test our solution and prove that it really works, and that it's better than what's available out there right now" says José. With the lessons learned at Startupbootcamp IoT under their belts, you wouldn't bet against them...
Internet of Trees are developing a sensor-based forest monitoring system that uses remote modules and IoT technology to facilitate rapid response to forest fires and illegal logging. You can find out more about them on their official website.
