Hi all.
This is a good document that goes through the basics of ESD and how important it is protect your products from it.
http://www.charleswater.co.uk/PPT/ESD%20Basics.ppt
or in French
http://www.charleswater.co.uk/PPT/CWesd_basics1version%20francaise.ppt
When Charleswater went through this presentation with me, I found it a relevation about how easily parts could be damaged by human generated ESD.