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Blog Etch-a-Sketch gets an overhaul with new re-design
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  • Author Author: Catwell
  • Date Created: 1 Mar 2017 9:20 PM Date Created
  • Views 646 views
  • Likes 3 likes
  • Comments 3 comments
  • lcd
  • etch-a-sketch
  • toyfair
  • embedded
  • cabeatwell
  • toys
  • spin masters
  • toy
  • innovation
Related
Recommended

Etch-a-Sketch gets an overhaul with new re-design

Catwell
Catwell
1 Mar 2017

image

The Freestyle uses a black LCD screen, stylus, and knobs that create stamps for the updated version. The new Etch-a-Sketch dubbed Freestyle (via Spin Master)

 

My immediate reaction to this toy was, "how could I do this with a Raspberry Pi?"

 

No matter how old you are, you’ve played with an Etch-a-Sketch at one point in your life. The toy has been a staple of childhood since it was first introduced in the late 50s. However, for years the design has stayed the same: red plastic frame, white knobs, and sand. Now, the toy is getting an upgrade to compete with today’s smart toys. The updated Etch-a-Sketch by Spin Master will replace the aluminum powder with a black LCD screen. Instead of turning small knobs to draw, you’ll use a stylus for your creations. However, don’t worry; you still erase all your mistakes the same way.

 

Dubbed the Freestyle, the board has a similar look to the LCD writer Boogie Board, which is no coincidence. Spin Master teamed up with Boogie Board to create the new design. It even uses the same technology as other Boogie Board products like Magic Sketch and Play N’ Trace. Though you no longer use the knobs to draw, the iconic white buttons are there. They are now rubber stamps that can add marks like stars and circles to the screen. No more drawing in a drab black and white. Your creations will pop with the vibrant rainbow colors.

 

Though the Freestyle isn’t out yet, some purists aren’t very happy with the new design. The Verge called it “half the fun of the classic…with none of the effort.” Admittedly, it’s strange to see the updated toy, especially when the original design has been around for so long. People who grew up with the original will most likely scoff at the Freestyle. But, Etch-a-Sketch has to keep up. Kids’ time is often spent in front of a screen whether it’s via phone or tablet. Today’s kids may find the new design more engaging than the old school style.

 

Freestyle drops this fall and will only cost you $20. Don’t worry purists, Spin Master isn’t getting rid of the classic design. The company will still sell the toy we all know and love. Anyone else feel like picking up an Etch-a-Sketch now?

 

Have a story tip? Message me at: cabe(at)element14(dot)com

http://twitter.com/Cabe_Atwell

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Top Comments

  • beacon_dave
    beacon_dave over 8 years ago +1
    You may like Bruce Shapiro's Sisyphus project Sisyphus https://vimeo.com/124882379 Sisyphus; close up https://vimeo.com/124882380 Timelapse Sisyphus 1 https://vimeo.com/127358515 Sisyphus time lapse 2…
  • COMPACT
    COMPACT over 8 years ago +1
    If you've read some of my Design Challenge posts you will notice that I use OscilloScopes as Etch-a-sketches. It gives projects a great retro feel.
  • beacon_dave
    beacon_dave over 8 years ago in reply to COMPACT +1
    Back in the 1960's MIT used oscilloscopes as the graphical user interface for their research into early computer aided design, or 'Electronic Drafting Machine' as it was known back then. MIT Science Reporter…
  • beacon_dave
    beacon_dave over 8 years ago in reply to COMPACT

    Back in the 1960's MIT used oscilloscopes as the graphical user interface for their research into early computer aided design, or 'Electronic Drafting Machine' as it was known back then.

     

    MIT Science Reporter—"EDM: A Magic Slate" (1962) 

    https://www.youtube.com/watch?v=XAh2xont46w

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  • COMPACT
    COMPACT over 8 years ago

    If you've read some of my Design Challenge posts you will notice that I use OscilloScopes as Etch-a-sketches.

    image

    It gives projects a great retro feel.

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  • beacon_dave
    beacon_dave over 8 years ago

    You may like Bruce Shapiro's Sisyphus project

     

    Sisyphus

    https://vimeo.com/124882379

     

     

    Sisyphus;  close up

    https://vimeo.com/124882380

     

    Timelapse Sisyphus 1

    https://vimeo.com/127358515

     

    Sisyphus time lapse 2

    https://vimeo.com/129724542

     

    Sisyphus KS

    https://vimeo.com/187883952

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