A prototype of the FreFlow gone fashion accessory which may become a ‘must-have’ for concerts. (via SONY)
Sony may be bringing another risky product to market that may sink instead of swim. However, their prototype tested at concert venues was a success, so it seems the synchronizable glowing wristband may soon hit markets in the USA.
The new product is a riff on their FreFlow glow pen which takes the form of a wristband fashion accessory. The basic idea is that the LED equipped bracelets will flash colors in unison with the performer’s master lights. Hence, it is basically the ultimate rave gear.
Concert- goers went crazy for the FreFlow technology when it was tested by the Japanese Rock band, Fuji Fabric on October 24th, 2012. The FreFlow also allowed concert goers to manually change the color of their lights to fit their mood.
It seems that this technology was a big hit during the concert because it give a feeling of collectivism with the performers and audience. However, who knows how a capitalistic, individualistic society (yes I mean us)will judge these unison rave bracelets.
The main concerns are also the logistics of these products as there would need to be someone controlling the remote-controlled master wireless transmitter and concerts would have to support the technology. This provides many barriers as concert venues would probably have to buy thousands of these little gadgets and pass them out to concert attendees; which could happen. But, then the venue would have to get the bracelets back which is less likely to happen as attendees may want a free souvenir.
Another market strategy could be that people would buy them and concert venue can have the technology available for use. However, it kind-of ruins the feeling of collective euphoria to distinctly separate the haves from the have-nots.
Whatever strategy Sony takes to bring these gadgets to market, I am sure the world will learn to live with, or without them.
C
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