From crop rotation to organic farming practices, local farmers are always interested in learning the latest agricultural practices. The trouble is how to transfer this information in a language and medium they can understand. And more important, convince them to adopt better farming practices.
Using cost-realistic technologies such as TVs, DVD players, and camcorders, new company, Digital Green cultivates a hub-and spoke-based ecosystem of educational, entrepreneurial, and entertaining content.
Digital Green's work takes agricultural extension - or farmer education - programmes to new levels. Incubated at Microsoft Research India, Digital Green is an independent NGO, which partners with other organisations, universities, governments, and NGOs across South Asia and Africa.