Another one from my email inbox! Nice to see MPC Data there, I used to do their PR and I think they are a fascinating and very knowledgeable company. Their list of partners is a who's who of the industry.
Also Synopsis, never heard them doing much in the Embedded space before. Virtual prototypes..anyone else think this means huge banks of FPGAs, or you reckon software only?
Anyways if you are in the SE of the UK, I'm sure this would be worth a visit, especially if you can get in free!
Embedded Software in Consumer Applications
- Venue:
The Business Centre, 100 Longwater Avenue, Green Park, Reading, RG2 6GP Map
(Note this is a change from the original venue)
- Date:
- Thu 14 Oct 2010
- Time:
- 900 - 1630
- Cost:
Free to attend for those from NMI member companies and invited guests
- Booking Details:
Register here
In recent years, consumer products have increasingly relied on embedded software to provide key functionality. With the transition from a hardware to a software-dominated design culture, it is now the software which is largely responsible for the product features that the end user sees and is therefore used as the key differentiator.
With a particular focus on mobile/portable devices and digital / IP TV, this event will present embedded software case studies and projects showing how this is achieved and illustrating the drivers and trends behind this transition, such as features, performance, latency, security, safety and energy efficiency. Along the way we will consider the challenges that the move to software-centric product design has brought and whether such an approach is always to the benefit of the user.
We will conclude with a panel session, debating the skills that are needed for effective embedded software development. Does the UK have the necessary skills and how should we, as an industry, be developing/nurturing the next generation to ensure future competitiveness?
Outline Agenda (full agenda will be published shortly)
- Pebble Bay Consulting "Porting an open-source smart card stack to QNX Neutrino"
- University of Cambridge Computer Lab - "Who controls the off switch? - software and security challenges in smart meters"
- Mentor Embedded - "An Introduction to Android and its Deployment Beyond Mobile"
- MPC Data - "Why consumer products need an OS (and how to pick a good ‘un)"
- Synopsys - "Embedded Software Development using Virtual Prototypes"
- Digital TV presentation (company to be confirmed)
If you would like to sponsor/have a tabletop at the event, please get in touch.
Event Sponsors
Tabletops