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Documents 新加坡医疗旅游市场研究
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  • Author Author: sophie0love
  • Date Created: 14 Nov 2010 6:14 AM Date Created
  • Last Updated Last Updated: 9 Nov 2021 4:47 PM
  • Views 215 views
  • Likes 0 likes
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新加坡医疗旅游市场研究

近年来,欧美发达国家病患者为节省医疗费用或因国内治疗排期太远,纷纷到亚洲国家寻找价格低廉、质量上乘的医疗服务,从而带动了亚洲医疗旅游市场的发展。同时,新加坡也以其在亚洲领先的医疗保健服务,全力发展医疗旅游,并设为战略手段之一,来实现重组经济扩大服务性产业。新加坡定下2012年吸引100万名外国病患的战略目标。 本文主要研究新加坡的医疗旅游市场,分别探讨医疗旅游市场在亚洲的发展、医疗旅游对新加坡的战略意义、医疗旅游客源市场、医疗旅游的亚洲竞争国家对手和新加坡医疗旅游的营销策略。 本文对亚洲医疗旅游的需求及供给市场做了分析。为了确保亚洲医疗旅游是一个有长期需求市场的产业,本文分析医疗旅游客源市场如美国、英国和亚洲部分国家的病患出国求诊的种种推动因素,并了解其市场容量。在供给一端,除了新加坡外,许多亚洲国家如泰国、印度和马来西亚也已在纷纷觊觎医疗旅游带来的经济利益,并建立了颇具规模的产业。本文逐个分析上述国家在医疗旅游业的发展状况,并做了SWOT分析。 最后,通过对近几年新加坡医疗旅游市场的收支及数量的剖析,再参照之前对新加坡及其他亚洲国家的医疗旅游业分析,本文探讨了新加坡医疗旅游的4P营销组合的问题并提供相对应策略。

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