Magic Leap is preparing to release its augmented reality device, which promises to change the world forever. The technology mimics the way the brain processes information and images, so you won’t know the difference between fiction and fact. (All images and video via Magic Leap)
Magic Leap, based in Florida, has been rather tight-lipped about its augmented reality initiative. In a recent interview on the WSJD Live, CEO and founder Rony Abovitz and Chief Content Officer Rio Caraeff said the technology would be like nothing you’ve ever seen.
Augmented reality differs from virtual reality because it takes the natural world and adds a layer of graphics on top. For example, if you’re in medical school, you can see a physical cadaver before you, but also a simulated 3D image of bodily organs, anatomy lessons, and more. And it doesn’t end there. Magic Leap is attempting to bring this technology to the masses, in a natural way – something no other company has attempted.
Why Augmented Reality
During the interview, Magic Leap executives said they want to change the way we interact with the world. They want to ‘bring magic back,’ if you will. It isn’t just about gaming or getting the weather forecast without a smartphone, either (although that’s definitely part of it). It’s about enhancing learning and wonder in the world around us.
According to a study conducted by William D. Beeland, Jr., student engagement and learning increased with the use of interactive whiteboards in the classroom. These whiteboards features touch screens, app functionality and traditional writing surfaces. If the addition of technology and 2D graphics in the classroom resulted in an increase in engagement and learning, this suggests incorporating the advanced 3D imagery Magic Leap attempts to develop will only increase learning and engagement in the future.
The Technology
Magic Leap hasn’t released any information regarding how the technology is being developed, nor has it mentioned a time line or prospective market price for the product. Abovitz and Caraeff did, however, mention the concept behind the technology they’re trying to create.
The partners said their primary objective with Magic Leap is to change the way we see the world. In order to do that, the entire system being developed will mimic the way the human brain works. The graphics displays will consider the molecular structures of everyday objects and even the operating system is custom. The goal is to trick the mind into believing the augmented graphics are real, resulting in real engagement and real experiences.
The Wait
Caraeff with his son
While Abovitz and Caraeff didn’t say when the technology will be available, they did say it wouldn’t be much longer. The company has received over $592M in funding from Google Inc., Qualcomm Inc. and others. It secured an old Motorola manufacturing factory in Florida and it is believed the product, rumored to look like eyeglasses, are already in production.
How You Can Help
Pulling this project off will take a lot of collaboration. That’s why Magic Leap has called for help from any developers, animators, technology wizards and more. Check out their website if you’re interested in working for the company or developing apps on your own.
Magic Leap isn’t the only company in the game. Innovega, for example, is developing an augmented reality contact lens system. Check it out and decide which option is right for you. If, however, Magic Leap actually pulls off what it’s been promising, the future of learning will never be the same.
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