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Forum 时钟企业应放弃追求数量增长而追求价值增长
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时钟企业应放弃追求数量增长而追求价值增长

YYD
YYD over 14 years ago

来源:中国钟表协会

       今年上半年我对时钟产业发展趋势作了一次调研。四月上旬,我到世界时钟大规模进入家庭最早的英国进行考察,拜访伦敦、伯明翰、巨石阵等大中小城市的时钟商场,在欧洲最高的教堂里,亲手触摸了1386年生产的古老时钟。到多家英国家庭考察时钟的使用情况。4月中旬我从英国回香港考察了香港的时钟市场状况,4月下旬参观了香港家居展及参加了中国进出口交易会。五月六月到中国南方及北方大中小城市考察了时钟市场及多家时钟企业,七月参加了深圳钟表展。考察地域跨越两大州、考察跨越600多年的产品,考察众多的渠道,深感时钟产业是一个恒久产业,而现阶段时钟企业应放弃追求数量的增长而追求价值的增长。

       从英国时钟博物馆我们得知时钟进入普通老百姓家庭已有500多年的历史,而现在英国市场仍有超过10个渠道在卖时钟,可见时钟产业的恒久。

       时钟产业现阶段的主流产品---石英钟的生命周期已进入饱和期。英国等发达国家近几年时钟已进入无增长状态。中国石英钟在经历了20年的高速增长后,目前已处于稳定发展时期,价格昂贵的德国机械钟,市场需求减少。中国北极星公司生产的机械钟因其技术进步大,产品质量提升快,而价格合理,近年销售增大。被认为是时钟产业未来产品,电波钟除在日本等少数国家表现良好外,在英国等多数国家市场表现不尽人意,在中国电波钟发展步履满跚几近停滞不前。

      其他产业对时钟产品冲击大,特别是手机产业对石英闹钟冲击极大。

      这次西方发达国家的金融危机引发的经济衰退、市场萎缩,对时钟的需求肯定带来影响,因为西方国家的时钟几乎全部由亚洲时钟企业提供。

       时钟产能严重过剩,仅中国就有时钟企业几百家。所以本人认为在时钟产业主流产品进入饱和期,时钟产业产能过剩,全球经济低速的情况下,时钟企业要保持理性的思维,放弃追求数量的增长而追求价值的增长。去年中国大陆某石英钟机心从年产2亿多机心下降至2009年年产机心几百万只,广东揭阳地区从高峰期有80多家钟厂,至今年仅剩3家就是例证。而中国北极星、霸王、富达等企业,产品研发走寻求附加值的道路近年发展较为健康,或许代表时钟未来的发展方向。

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