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Forum 灯具行业发展将以房产为纽带 利润不如从前
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灯具行业发展将以房产为纽带 利润不如从前

YYD
YYD over 14 years ago

来源:慧聪灯饰网

城市到农村的灯饰市场结构已基本形成,在灯饰照明消费水平的整体提升,迫切需求专业化、品牌化、规模化的商业卖场出现,如此,整个行业快速发展,市场全面爆发。今年的灯具市场竞争明显比往年都要来的更激烈一些。

在以节能、健康、智能、时尚的照明理念带动下,灯饰照明产业必将更加迅猛发展,灯饰市场不断整体完善,促使整个产业走向正规化、成熟化。

灯饰行业就是在房产行业快速发展的同时,刺激装修、家具、家电等整个家居产业的发展,与此同时,过热的地产、房产也阻止着家居行业的市场扩张、市场竞争。改革开放三十多年,经济快速发展的同时,带动地产、房产行业火爆发展,自2000年后,国内二线城市也迅速膨胀,以工业、商业带动起来的房产热,让房产成为带动各个行业的发展的纽带。

灯具行业发展将以房产为纽带利润不如从前

专卖店卖出的灯具产品经销商利润高达150%以上,以知名品牌、灯饰城专卖,利润可达200%以上,然而品牌店运营困难。昂贵的店面月租、店员工资、装修、水电等等,虽然挣得多,但是整个店面的基本开支,到净销售这里也只能享受"大进大出"的快感而已。

有关人士分析,房产炙热已然是不争的事实,而“年轻”的灯饰行业,在消费水平、装修水平的整体提高同时,将持续不断的向灯饰行业提出更多需求、更高需。古镇灯饰经过近十年发展,带动整个广州省灯饰照明产业快速发展,的以中山为点辐射惠州、东莞、佛山、广州、深圳等市,不仅如此,古镇6000多家灯饰厂,也渐渐扩张至江门、横栏等地,其根本原因不仅在于古镇高密集的灯饰企业竞争过于激烈,更主要在于昂贵的厂房、店铺租金,致使品牌建设、市场扩张很难进行,依靠单一的零单、外销,已不能适应庞大的产业结构群。

 

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