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Forum 转:中国电信WLAN市场疾行能否撕开用户转网的裂口?
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转:中国电信WLAN市场疾行能否撕开用户转网的裂口?

guoyj123
guoyj123 over 15 years ago

9.5万、9万、2.5万,这是目前电信、移动、联通各自的Wi-Fi热点覆盖总数,当电信将Wi-Fi热点覆盖做为优势产品在CCAV等电视媒体上大力推广免费体验,当MOTO联手腾讯手机QQ平台高调推出“我在这里”Wi-Fi热点大搜集活动,种种迹象表明WLAN市场竞争早已从校园、机场、商贸等区域延伸至N多个普通场景。

 

移动互联网时代势如破竹的到来,用户移动上网场景日趋多样化,各种被解禁了Wi-Fi接入的智能终端如潮般涌现,运营商不可避免的需要面对流量处理压力,于是在国内被束缚了太久的WLAN势必会有一场井喷式的发展。

 

市场需求的发展与产业链的壮大永远是成正比而存在的,在联通WLAN设备采集中黯然出局的H3C预示着在设备领域这又将是一场腥风血雨,现如今但凡一款智能手机均加入了Wi-Fi/WAPI接入功能,差异化竞争似乎不大可能,于是问题就又落在了运营商头上,作为3G网络延伸与补充而存在的WLAN在覆盖范围与用户体验方面的考量参数固然重要,但如何深度挖掘WLAN潜能,将其竞争优势最大化,显然是运营商更该去考虑的问题。

 

昨天晚上看到中国电信的Wi-Fi热点免费体验的广告,实在是非常诧异,这也算是国内运营商首次将Wi-Fi热点作为产品进行推广,作为国内拥有最多热点的运营商,此次中国电信在市场敏锐度方面完全不输于中国移动。

 

来看看中国电信这则广告的蝴蝶效应,强大的Wi-Fi热点数量支撑下,天翼用户每月10小时免费Wi-Fi上网,培养用户习惯的同时也培养了用户的好感度与忠诚度,移动与联通用户可申请两小时免费Wi-Fi体验,为“策反”联通与移动用户埋下了伏笔。

 

刚才跟一位朋友聊到中国电信激进的WLAN策略,朋友说中国电信可能成为WLAN市场的烈士,该朋友比较认同中国移动与中国联通相对较为保守的WLAN策略,他认为用户不会因为WLAN而选择换号。他的想法是基于成熟的3G市场发展状况下的,在在各家运营商3G网络覆盖趋于完善的前提下,良好的WLAN上网体验的确不足矣成为用户转网的动力,但结合目前3G上网资费短期内无法大幅度下调的现实,免费的WLAN体验便有了无限的吸引力。

 

目前中国移动占据了大多数机场的热点覆盖,非TD用户接入的资费为2小时/元,虽然有着与中国电信相差无几的热点覆盖数量,但一直呈现收紧WLAN接入口的姿态。中国联通因为WCDMA网络覆盖较之两位两家更为完善,WLAN布局进展稍慢,早前联通正式启动WLAN规模部署计划,面向25家厂商采集20万台WLAN设备大有后发制人之势,但相较于两位两家在覆盖范围与市场推广方面的优势,联通的脚步似乎又一次的慢了一拍。

 

未来WLAN将以何种形式在技术、市场与资费等方面与现有3G网络完美融合?或许中国电信目前正走在这条探索之路上,可能会被移动与联通全面反超倒在沙滩上,但电信的开拓者精神值得鼓掌。

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