
Presenter: William Cooper
William Cooper is a product marketing engineer for Texas Instruments’ microcontroller team, focused specifically on MSP430 FRAM products. He joined Texas Instruments in 2012, rotating through sales, business development and marketing roles as a member of the Technical Sales Associate rotational program. He then took on responsibility for MSP430 development tools and also managed MSP430 web content. Today, he manages product launch activities for all MSP430 FRAM-based products. William Cooper holds BSEE, MSEE, and MSM degrees from the University of Florida.
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