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Related

Your Breakdown of Raspberry Pi Customization

spannerspencer
spannerspencer over 10 years ago

You might have just seen the official joint announcement from the Raspberry Pi Foundation and element14 regarding an exclusive new customization service for the Raspberry Pi, and we'd love to hear your thoughts on the subject.

 

Bulk Customization Services

The facts are these:

 

You can now open a dialogue with element14 about creating a Raspberry Pi that's tailored to specific needs, on orders of 3,000 units or more. You can reconfigure the board, add new functionality, add or remove features, change the memory configuration; pretty much anything besides tinkering with the GPU and related software. A full breakdown of the service can be found here: Raspberry Pi Customization Service

 

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Cooking Up a Custom Raspberry Pi

Clearly this is aimed squarely at OEM manufacturers, suppliers and bigger companies due to the minimum order quantity, but such places are still populated by engineers and makers who'd be the ones that determine just what a customized Raspberry Pi would require for specific needs.image

 

So we thought it'd be valuable to get the element14 community's opinion on this new service.

 

Will companies find a lot of use for it, and what might they need a custom Pi for?

 

Which kinds of customization are likely to be the most popular? Expansion of the device, or minimization?

 

Give us your predictions on the future of element14's Raspberry Pi Customization Service below, and who knows how it might evolve.

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  • balearicdynamics
    balearicdynamics over 10 years ago in reply to e14 Contributor

    Thank you Doug,

     

    I don't think 3000 units is an achievable amount for a small company to turnover


    This is the detail I am not aware. Frankly I was prepending to thing that 100.000$ was the minimal investment for a company gong on the market marketing a custom device... So, considered your assertion, they are orienting this service just to the very big companies.


    Good ideas the customisation options you suggest, obviously image


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  • e14 Contributor
    e14 Contributor over 10 years ago in reply to balearicdynamics

    Enrico,

     

    I have no experience as a salesperson or involved in distribution from a company on any scale.

     

    I am primarily a hobbyist user of this type of device (although my profession is semi-related to computing and micro-controllers).

     

    I think it would depend on exactly what the company is trying to do and how much of their service is supply and fit Verses how much is maintain and service.

     

    Several Kickstarter business models manage to achieve in excess of 3000 units, the nature of global access to new products. Other ideas fall far short of this goal.

     

    Unfortunately without an idea of the costs & timescales involved with having your Pi design modified by the Element 14 team it would be hard to design a kickstarter around this plan.

     

    Many of the Pi based Kickstarters I have seen have had between 100 and 1000 backers, far short of the quantities needed to meet the minimum requirements for this program.

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  • gadget.iom
    gadget.iom over 10 years ago

    On another note...

    If suppliers do build customised versions for general resale, this could make supporting the platform more difficult.

    With the limited number of versions out in the wild at present, it is much easier to make an assessment as to the devices capabilities and feature sets.

    For example, if a tutorial is written for the (hypothetical) 12V GPIO tolerant Raspberry Pi, another user may find their standard Pi emitting the magic blue smoke.

     

    Or:

    P1: Why is my bluetooth not working? [Blurry Photo Attached]

    P2: Because you don't have a Bluetooth dongle attached

    P1: It's on-board

    P2: Oh!, What bluetooth chipset is it

    P1: I don't know...

    etc... etc...

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  • balearicdynamics
    balearicdynamics over 10 years ago in reply to e14 Contributor

    You are right Doug,

     

    making two counts I have just supposed that the customisation costs was part of the final product but probably it is not. So, maybe that the 3000 pieces is just a number but by a marketing point of view it is far from the break even point to grant a decent return per unit sold. I am not a marketing man at all nor salseparson too, but I was just thinking on how much sense can have this premises... There is a lack of information to make a complete and trustable scenario.

     

    Enrico

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  • balearicdynamics
    balearicdynamics over 10 years ago in reply to gadget.iom

    Paul, I suppose hopefully that if a company makes this kind of investment (that is anyway high) to resale its own branded and customised PI, they should include the internal costs to adapt the standard official documentation to the specific characteristics of their new product. Another lack of information missed is if there are and what are if any the limits for the customisation of the board. I think that as a company makes its own it's up to the company to give assistance and support and this is a PI-derivate model not supported by the technical PI crew.

     

    Enrico

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  • gadget.iom
    gadget.iom over 10 years ago in reply to balearicdynamics

    Enrico Miglino wrote:

     

    I think that as a company makes its own it's up to the company to give assistance and support and this is a PI-derivate model not supported by the technical PI crew.

     

    I agree, but I was thinking more along the lines of 3rd-party support, such as Element14 community members.

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  • balearicdynamics
    balearicdynamics over 10 years ago in reply to gadget.iom

    Ahhh ... This is true, so we should expect a rain of PI-aliens soon from hundreds of companies around the World asking to help their users to use their stuff image image image

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  • gadget.iom
    gadget.iom over 10 years ago in reply to balearicdynamics

    Yep! image

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  • gadget.iom
    gadget.iom over 10 years ago in reply to gadget.iom

    I'm also interested to find out wether and how customised hardware would be supported in the official Raspberry Pi OS releases.

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  • rew
    rew over 10 years ago in reply to gadget.iom

    I would suspect that the "configure your pi" means that you get to leave out components. I don't think there will be re-layouting of the PCB. I don't think the "pi with bluetooth onboard" will happen under this programme.

     

    Update: Hmmm. They do say "add stuff".... Still not sure if it will happen.

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