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*** Looks to Combat Fake AI Photos with New Camera Tech

Catwell

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The CPIA is looking to maximize AI technology while addressing the ethical concerns of AI-generated images. (Image credit: Pexels)

Pandora's Box has been opened, and, like it or not, AI is here to stay. It's everywhere and can be found in nearly every industry and smart product produced over the last decade. We can see it employed in the apps we use, and while there are many benefits associated with using it, there are also some drawbacks. One of the latest trends surrounding artificial intelligence is employing it to augment or even fake images and videos. It isn't easy to differentiate between the altered media and the original version. That said, the Japanese camera industry is looking to address the ethical concerns with AI-generated imagery while maximizing its potential.

The CPIA (Camera & Imaging Products Association) recently released a statement on how AI is used in cameras and how it plans to combat fake imagery. Acknowledging the impact of AI on the evolution of digital cameras and smartphones, the CPIA, which represents a significant portion of manufacturers, recognizes the need for responsible measures to mitigate the potential risks linked to AI integration. To that end, the CPIA is looking to optimize the advantages AI brings while simultaneously tackling the ethical considerations it represents.

To mitigate those issues, the CPIA is actively promoting studies aimed at ensuring transparency with the use of AI in cameras. Moreover, the organization will focus on researching technical and institutional mechanisms to guarantee the authenticity of images captured by those cameras. It's unclear if the CPIA will release a timeframe for those studies, but some manufacturers have already begun to implement authenticity tech within their new platforms. Sony, for example, recently announced a second round of testing for its in-camera authenticity technology, which provides a digital signature, a birth certificate if you will, that validates the origin of the content. It will be interesting to see how this evolves or if it's just a stop-gap solution.

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