The Business of Engineering podcast is a monthly round table discussion in which startup leaders and entrepreneurs discuss various issues related to working in the tech and electronics market. This is the discussion thread for Episode Six - Sustaining Momentum Post-Product Launch
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Episode Summary
For many tech entrepreneurs, simply getting your product to market can feel like the ultimate goal. But once you've reached this milestone, it's vital to ensure that you're building on this momentum and laying the groundwork for a healthy long-term business.
In this episode of The Business of Engineering Podcast, we discuss what the first few months after an initial product launch looks like, the challenges involved in growing your company and developing a brand, and tactics for converting one-time buyers into long-term customers.
Contributors
Jordan Appleson
CEO & Founder of Hark, a real-time environmental monitoring platform that allows the user to store and analyse sensor data in real time.
Laura Mason
Entrepreneur Acceleration Manager at the Natwest Business Accelerator, a program that enables entrepreneurs across the UK to reach their full potential through coaching, mentoring and one-to-one support.
James Talbot
CEO & Founder of Damson Global, a Yorkshire-based technology company that specialises in developing innovative entertainment products including Home Cinema systems, noise-cancelling headphones and portable speakers.
Talking points addressed in this episode...
- Introductions [0.00]
- What do the first few months after a product launch look like? [2.00]
- Growing pains - managing scale, learning to delegate and hiring the right people [9.00]
- Converting one-time buyers into brand-loyal customers [21.30]
- The next step - refining your flagship product vs expanding your catalogue [33.00]
- Resisting the shiny thing - tactics to avoid spreading yourself too thin [43.00]
- A long-term view - maintaining the hunger and avoiding burnout. [46.15]
Have you experienced any of the issues discussed in this episode? Share your thoughts, questions for our guest contributors and any feedback you might have in the comments section below.
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