The Business of Engineering podcast is a monthly round table discussion in which startup leaders and entrepreneurs discuss various issues related to working in the tech and electronics market. This is the discussion thread for Episode Nine - Attracting and Retaining Customers
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Episode Summary
Every business needs customers. You could design the best product in your field, but unless somebody buys it, your enterprise is likely to have a short shelf life. In this episode, startup leaders discuss tactics for attracting early buyers and converting them into long-term brand advocates.
Contributors
Ben Barker
Founder and M.D. at Artemis, a company specializing in producing high quality, innovative cold brew coffee products.
Mihaela Gruia
Founder of Research Retold, a specialist research communication agency that works with world-leading researchers to help communicate their findings in visual and accessible ways.
Dr. James Gupta
CEO of Synap, an intelligent online training platform that helps organisations deliver personalized, effective & engaging training.
Gordon Merrylees
Managing Director for Entrepreneurship for Natwest, Royal Bank of Scotland and Ulster Bank.
Talking points addressed in this episode...
- Introductions [0.00]
- Testing the market [3.00]
- The most important places to pitch your product [14.30]
- Direct vs Online marketing [18.30]
- Converting a new customer into a long-term brand advocate [29.15]
- Incentivisation and added value propositions [33.30]
- Navigating challenging customer relationships [44.00]
- Panelists describe unexpected routes to gaining a long-term customer [50.00]
Have you experienced any of the issues discussed in this episode? Share your thoughts, questions for our guest contributors and any feedback you might have in the comments section below.
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