Plus points:
Designed to be cased from the outset.
Connectors placed with some thought.
SATA 
Downsides:
1.27mm gpio connectors not so easy to use
100Mb/s network
At 30 euros with a decent spec that includes sata there's a fair chance it could give the BBB a run for it's money, and it's an obvious RPi killer. Indeed these days the only use I have for the RPi is the camera, so largely don't see it as competitive any more - it's had it's day and did a good job of kick starting competition..
There's more than a few of us who would buy the LIME if e14 were to stock them...
element14Dave any chance of passing along to your procurement people that we'd really love it it e14 were to offer more of the OlinuXino range ?
