EAGLE License Recommendat ion

Hi James, et. Al --

I've sent a number of variations of this email over the last few days, so

let me share it and solicit people's feedback.  This is some of what

we're doing to make this model a bit more user-friendly and I want to be

clear, there is an eagerness to get this right, whilst still ensuring we

hit our objectives.  Constructive comments are welcome.

Firstly, thank you for your email and insights; it's clear that you've

thought deeply about this and I appreciate your honest, unfiltered

feedback. I've watched and responded on the various forums where I felt it

might help but the response means we can't hit every post, unfortunately.

The subscription debate is a tough one for sure, and one we didn't take

lightly, I can assure you. We toiled for some time along with the support

team and the development group to decide just when to make the move. To be

sure, it doesn't sit well right now with some folks, however let me try and

give you some context for "why?" we made the decision and what capabilities

the tools already provides (or we're working on) to ensure you have lasting

SW to work with yourdata...

Firstly, from the outset we knew we've wanted to integrate EAGLE's

capabilities with MCAD, MFG, Cutting (CAM), etc to provide something far in

excess of any 'ECAD<>MCAD' solution on the market. After all, this is a

deep part of Autodesk's history and the value we bring to the table, and

the company has been centered around 3D CAD, even when done in 2D (for

example Autocad) for 25+ years. Thus, we have been looking long and hard at

what it takes to build 'whole products' and this acquisition of an

electronics solution marks just the beginning of a process that'll take us

in some wild directions. That being said, we are working on this and will

continue, hybridizing EAGLE's schematic and PCB capabilities with an MCAD +

MFG workflow that we hope will prove second-to-none.

That being said, all of our tools are subscription and with me having been

a relatively new addition to Autodesk (I ran product at Supplyframe which

owns Hackaday and 15 years w/Altium before that), this was a decision that

was made before my time... Still, I support it. (Not just being a lemming,

I support this 100%.) The argument / debate is largely about making tools

available if/when you need them and providing a continuous stream of

updates / value that's achievable when you consistent revenue stream to

fund R&D. It's a curious model for ECAD, to be sure, however it doesn't

come without us taking a huge hit in those first few years!  (We lose

substantial annual revenue as we move customers over, as you might

imagine.) 

Now to be sure, subscription has the potential for revenue 'upside', but I

want to be 100% clear: even if I doubled EAGLE's revenue tomorrow, I

wouldn't move the Autodesk needle even ½ of 1%. At a ~$17B market cap,

EAGLE's revenue is not why we acquired it and we are not the evil overlords

come down to squeeze every last cent out of EAGLE's most loyal users (it

was my decision to make, and I wasn't focused on the incremental revenue).

What motivated the acquisition were really two things: 1) the core

capabilities on which we could build what we're endeavoring to build and 2)

the community. Now of course the latter (at least on public forums)

probably appears frustrated at the moment  I assure you, it stresses me out

too (nobody is losing more sleep than me over the change!)  but truth be

told, the vast majority of EAGLE users we not inclined to upgrade to the

latest and greatest version. Why? Perhaps because they never felt they were

getting enough value, version to version, for this to make sense?

Regardless of the reason, the bulk of EAGLE users are on v5 or v6...Not v7.

Whether we like it or not, I have to operate on the facts.

So with all of that in mind, we want a license model which aligns to the

larger Autodesk so we can integrate EAGLE (in a hard way...not a "passing

files back and forth" way) into Autodesk's larger platform, which is both

subscription and thriving.  So the question was: when to rip off the band

aid? And what could we do to make it hurt a little less.

With regard to that last item, here's what we've settled on thus far for

ensuring you have legacy SW and versions and data available to you:

1) The free version shouldn't expire and will only require a connection the

first time you open it.

2) The free version should open files of any size and layer count and allow

you to place NEW objects anywhere within the extents of the free version.

3) The free version should allow you to output files (gerber, PDF, NCDrill,

etc) of any size or layer count, regardless of the license you have.

4) Any paid license should automatically roll over to the free version

if/when your license lapses.  (working on this)

5) Every version of the free software will be made available for download

outside of the normal update system.

6) We will not own your data and will continue to publish an XML file + DTD

for all eagle file types.

7) We will expand the EAGLE API (coming soon-ish) to ensure users have

access to EAGLE's datamodel via Javascript, Node, etc., to ensure a pipe

out of EAGLE is easy to implement.

8) We will continue to make all legacy and new versions available for

download.

9) We will provide you a license of an earlier, Cadsoft version of EAGLE

with the purchase of subscription (this is as-is, with no support

implied...it will match your current tier...some work to make sure we get

this right just yet, but it's coming).

10). We'll look to build an exporter to the legacy version 6 format and

ensure, for the first time, backwards compatibility.

I know that's a mouthful but I wanted to be sure and stress that we're

trying really hard to make this work in a way that works for the user. My

background is as an engineer and I live in this community in a real way

(not as some passive marketing ***), thus I'm hoping that having built

consumer products, I'm covering many of the bases with this strategy.  (And

believe me it hurts when my friends call me out and tell me I'm squeezing

them or locking away their data or that I just dont "get" it.)  Still, I'm

sure there'll be gaps. Some are unavoidable, some perhaps just oversights

on our part.

What I'd love is if you all could, in a constructive way, look thru that

list and let me know whether you think there's more than you already knew

today (which means I needed to get onto the forums and discuss this in

greater detail) and also, what you think about some of these items as a way

forward (although perhaps suboptimal...are they meaningful?).

I really DO value your feedback and I can assure you, I'm working my tail

off to make sure we demonstrate value to users like yourself and others who

have shown such an obvious passion for the product. It's not easy to be

parsimonious and also explain the "whole" view, so this is an email I may I

have sent in various forms to different people and it's all changed a

little each time as I go thru it, just to ensure I make the salient points.

I didn't want to send a half-hearted reply widely for fear I end up under

the microscope with every troll in Trollville pushing their agenda with my

words.   But this is where we're at and I can tell you, that we will

continue with subscription as we move forward, though we are making

attempts to be concessionary and meet the community half way.

Thank you.

Best regards,

Matt

--

I solve problems.

--

EAGLE support forums at http://www.eaglecentral.ca :: Where the EAGLE community meets.

Be it open source or proprietary software, be it a perfect tool free of

flaws or missing features, or an old-fashioned cumbersome piece of code;

doing designs on which my reputation, my income and my clients depend

and for which I must be able to answer for / modify them in a decade

from now;

for this I do need tools I own and I can continue to use unchanged, or

backup and reinstall, or freeze together with the design data (and OS

and machine if necessary), indefinitely and without any reliance on the

support / goodwill / future payment / bare existence of outside parties.

So, renting such software is unacceptable for me.  Period.

So, I will keep the existing perpetual Eagle V7 licenses (regretting the

money spent for the upgrade from V6) and go looking for a suitable

replacement over the next 1-2 years.  I'm sorry about Eagle, liked and

used it for decades, but such is life.

Hans

Be it open source or proprietary software, be it a perfect tool free of

flaws or missing features, or an old-fashioned cumbersome piece of code;

doing designs on which my reputation, my income and my clients depend

and for which I must be able to answer for / modify them in a decade

from now;

for this I do need tools I own and I can continue to use unchanged, or

backup and reinstall, or freeze together with the design data (and OS

and machine if necessary), indefinitely and without any reliance on the

support / goodwill / future payment / bare existence of outside parties.

So, renting such software is unacceptable for me.  Period.

So, I will keep the existing perpetual Eagle V7 licenses (regretting the

money spent for the upgrade from V6) and go looking for a suitable

replacement over the next 1-2 years.  I'm sorry about Eagle, liked and

used it for decades, but such is life.

Hans